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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.
An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty.
International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
- Sales Rank: #692615 in eBooks
- Published on: 2010-08-27
- Released on: 2010-08-27
- Format: Kindle eBook
About the Author
Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA
Most helpful customer reviews
4 of 4 people found the following review helpful.
Cultural aspects of contemporary tourism
By Branislav Rabotic
This new title in the form of a textbook will offer you one of the best overviews of cultural aspects and practices in contemporary tourism. It explains not only some basic terms and notions associated with culture in general (definitions of culture, cultural identity, distance, shock, diversity, globalization of culture, intercultural theories), but also gives an insight into various cultural issues and impacts of international tourism, including cultural influences on social interaction, on tourism products or services, on ethics, etc. Probably the most useful for tourism practitioners (suppliers, marketers, front-line employees) is the part about cultural differences among international societies and cross-cultural or intercultural competence. The text is well-written and documented, easily read, with short and concise chapters, simple but vivid explanations, lots of tables and graphics and relevant case studies, which make it suitable as a learning tool for students of tourism studies.
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